Trade Marks

The Path to International Trademark Protection

Max Steinhausen

Protecting your brand isn’t just about securing a trademark in your home country. It’s about safeguarding your brand identity wherever your business takes you in the years ahead. We guide you through the path to international trademark protection.

Understanding Trademarks

A trademark is a unique symbol, word, or phrase that identifies and distinguishes the source of goods and services. It’s an essential asset for businesses as it protects the brand, safeguards commercial reputation, and ensures there is no confusion in the marketplace.

The Need for International Trademark Protection

As businesses expand globally, the need for international trademark protection becomes increasingly important. Without it, your brand may be vulnerable to infringement in other countries, which can lead to loss of revenue, reputation, and customer trust.

Options for International Trademark Protection

There are two main routes to international trademark protection: filing applications directly in each country or using the Madrid Protocol.

Domestic Applications

Filing trademark applications directly in each country where protection is sought is one option. This route might be suitable if you’re only interested in a few specific markets. However, it can be time-consuming and expensive, as each application will be subject to the laws, fees, and filing processes of its respective country.

The Madrid Protocol

The Madrid Protocol is an international treaty that allows a trademark owner to seek protection in several countries simultaneously by filing one application with a single office, in one language, with one set of fees. This can be a more efficient and cost-effective way to secure international trademark protection.


Securing international trademark protection is a crucial step for businesses with global ambitions. Whether you choose to file applications domestically or use the Madrid Protocol, it’s important to understand the processes, costs, and potential benefits involved. Always consider seeking advice from a trademark professional to ensure your brand is adequately protected wherever your business goes.

Remember, a well-protected brand is a strong brand. And a strong brand can lead to business success.

This article is intended to provide a general understanding of possible routes to international trademark protection. It should not be considered legal advice.

Partners & IP Offices

We work with partners and IP Offices around the globe.

IP Australia  s

I've been working with Max and the team for a number of years now. They have helped me with multiple trade marks, objections/challenges and advice around the technicalities of the law. I would highly recommend talking to them if you're looking for great customer service, advice and results!

Mathew Stillone
Founder/Managing Director, Integrity Food Co.

Thank you to Max and the whole team! Your work is always of a high standard, professional and timely. I highly recommend Max and the team to any organisation needing IP support!

Anthea Thomas
Director, Hypnobirthing Australia

Excellent service, great result. We initially had issues with our trademark and called them to lodge a declaration to support the mark. Our mark was finally accepted and we believe this was only due to the thorough and detailed documents that were submitted to the trademark office. Great work!

Jason Morrisby
Founder/ Director, Mask Co.

Need help?

We work with businesses across Australia and from around the world. If you wish to meet with us in person, please contact our office.

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