Trade Marks

We protect your brands and logos across 170+ jurisdictions.

The law defines a trade mark as “a right that is granted for a letter, number, word, phrase, sound, smell, shape, logo, picture and/or aspect of packaging”. It distinguishes the goods and services of one trader from those of another. Your logo or name is what makes your brand recognisable. In order to own the rights to it, you must register it.

The process to register a trade mark consists of 5 stages:

  1. Filing stage (= your application has been filed)
  2. Examination stage (= your application is being examined)
  3. Acceptance stage (= your application has been accepted)
  4. Publication stage (= your application is published for oppositions)
  5. Registration stage (= your trade mark is registered)

The registration process takes between 7-8 months (e.g. Australia, USA, EU) and 12-14 months (e.g. China, Canada, India) depending on the jurisdiction.

Once registered, a trade mark will be protected for ten (10) years (counted from the filing date). After the initial ten years, you have the option to renew your trade mark registration indefinitely.

How we can help:

We offer an end-to-end range of protective services for your trade mark, both preventative and responsive, including trade mark registration, portfolio administration and ongoing support services.

Preventative action:

  • Trade mark strategy advice and planning
  • Availability searches and detailed result analysis
  • Trade mark registration (national and international in over 170 countries)
  • Trade mark portfolio administration (e.g. renewals)
  • Monitoring of trade mark databases

Responsive action:

  • Responding to refusals of trade marks
  • Responding to trade mark oppositions
  • Negotiating – e.g. coexistence agreements
  • Drafting contracts – e.g. for IP transactions and licensing

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What Our Clients Say

Among the most dynamic and responsive IP Offices we ever worked with. People are well educated and know their business, they are perfectly linked around the globe and there is barely an IP topic where they can't provide a well-thought solution.

Imran Mehic
CEO, Sultan Cola

I've been working with Max and the team for a number of years now. They have helped me with multiple trade marks, objections/challenges and advice around the technicalities of the law. I would highly recommend talking to them if you're looking for great customer service, advice and results!

Mathew Stillone
Founder/Managing Director, Integrity Food Co.

Thank you to Max and the whole team! Your work is always of a high standard, professional and timely. I highly recommend Max and the team to any organisation needing IP support!

Anthea Thomas
Director, Hypnobirthing Australia

Excellent service, great result. We initially had issues with our trademark and called them to lodge a declaration to support the mark. Our mark was finally accepted and we believe this was only due to the thorough and detailed documents that were submitted to the trademark office. Great work!

Jason Morrisby
Founder/ Director, Mask Co.
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We work with businesses across Australia and from around the world. If you wish to meet with us in person, please contact our office.

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