Trade Marks

Trade Mark Registration with U.S. Customs and Border Protection

Max Steinhausen

Protecting your brand is crucial to maintaining your competitive edge. One powerful tool available to brand owners is trade mark registration. While trade mark registration with the United States Patent and Trademark Office (USPTO) provides protection within the United States, many businesses are unaware of the additional benefits of registering their trade marks with the U.S. Customs and Border Protection (CBP). In this article, we will explore the importance of trade mark registration with the CBP and how it can help safeguard your brand against counterfeit goods.

Understanding the CBP and its Role:

The U.S. Customs and Border Protection is an agency within the Department of Homeland Security responsible for enforcing intellectual property rights at the U.S. borders. The CBP plays a vital role in preventing the entry of counterfeit and infringing goods into the United States. By partnering with the CBP, brand owners can enhance their trade mark protection efforts by leveraging the agency's resources and expertise.

Benefits of Trade Mark Registration with CBP:

  1. Preventing the Importation of Counterfeit Goods: By registering your trade mark with the CBP, you provide the agency with crucial information about your brand. The CBP officers can then identify and seize goods that infringe upon your trade mark rights at various U.S. ports of entry. This proactive measure helps prevent the importation of counterfeit products into the country, safeguarding your brand's reputation and revenue.
  2. Streamlining the Enforcement Process: Registering your trade mark with the CBP streamlines the enforcement process. CBP officers are trained to identify and examine shipments for potential trade mark violations. With your trade mark registration on record, the CBP can efficiently identify counterfeit goods and take appropriate action to protect your brand.
  3. Enhancing Collaboration with the CBP: Trade mark registration with the CBP opens up opportunities for collaboration between brand owners and the agency. The CBP's Intellectual Property Rights (IPR) e-Recordation system allows registered trade mark owners to share detailed information about their trade marks, including product images, descriptions, and authorized manufacturers or distributors. This collaboration enables CBP officers to make more informed decisions when intercepting potentially infringing goods.
  4. Building a Stronger Global Brand: Counterfeit goods not only harm your business financially but also erode consumer trust in your brand. By partnering with the CBP and actively combating counterfeit goods, you demonstrate your commitment to protecting consumers and maintaining the integrity of your brand. This proactive stance can enhance your brand's reputation globally, making it more attractive to customers and business partners.

The Trade Mark Registration Process with the CBP:

  1. File an Application: To register your trade mark with the CBP, you need to complete the CBP Trademark Recordation Application (Form 301). This application requires detailed information about your trade mark, including its registration number, class of goods, and images of the mark. A fee is associated with the application process.
  2. Recordation and Collaboration: Once your trade mark is successfully recorded, the CBP will review the information provided and enter it into their IPR e-Recordation system. This step enables CBP officers to identify potential infringements more effectively and collaborate with you in the enforcement process.
  3. Monitoring and Enforcement: After registration, regularly monitor the market for potential infringing goods. If you identify any suspicious shipments, promptly notify the CBP and provide them with the necessary details. The CBP will then take appropriate action to prevent the entry of counterfeit goods into the country.


Trade mark registration with the U.S. Customs and Border Protection is a vital step in protecting your brand against counterfeiting and infringement in the U.S. By partnering with the CBP, you can stop counterfeit products right at the border.

Partners & IP Offices

We work with partners and IP Offices around the globe.

IP Australia  s

I've been working with Max and the team for a number of years now. They have helped me with multiple trade marks, objections/challenges and advice around the technicalities of the law. I would highly recommend talking to them if you're looking for great customer service, advice and results!

Mathew Stillone
Founder/Managing Director, Integrity Food Co.

Thank you to Max and the whole team! Your work is always of a high standard, professional and timely. I highly recommend Max and the team to any organisation needing IP support!

Anthea Thomas
Director, Hypnobirthing Australia

Excellent service, great result. We initially had issues with our trademark and called them to lodge a declaration to support the mark. Our mark was finally accepted and we believe this was only due to the thorough and detailed documents that were submitted to the trademark office. Great work!

Jason Morrisby
Founder/ Director, Mask Co.

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