Trade Secrets

What is a trade secret and how is the secret kept?

Max Steinhausen

What is a trade secret?

A trade secret is a piece of confidential business information, which holds commercial value.

Trade secrets come in a variety of forms, such as research findings, inventions, processes, software algorithms and product ingredients. Examples of trade secrets are KFC’s herb and spice recipe, and Google’s search algorithm.

How can I protect a trade secret?

Unlike other Intellectual Property (IP) rights, trade secrets cannot be registered, therefore the only way to protect them is to keep them a secret. This can be achieved by minimising the number of people who know the secret, restricting physical and electronic access to the information, and putting Non-Disclosure Agreements (NDA) in place.

Trade secret vs. patent

Large companies whose products are sold around the globe may opt to keep information a secret, as opposed to registering a patent. Patents only last for a number of years and cannot be renewed indefinitely. In addition, patents are public knowledge, so your valuable information is widely available, particularly once the patent expires. A trade secret, in theory, has the potential to last forever.

The world’s best kept trade secret

Coco-Cola’s recipe is one of the world’s best kept trade secrets. Since 1886, the secret formula for the infamous soft drink has been concealed from the public, by storing it in ‘The Chamber of the Secret Formula’ in Atlanta.

Get in touch with us if you have a trade secret that you would like to protect. We offer well-thought solutions to protect your confidential information. Find out more here.

Partners & IP Offices

We work with partners and IP Offices around the globe.

IP Australia  s

I've been working with Max and the team for a number of years now. They have helped me with multiple trade marks, objections/challenges and advice around the technicalities of the law. I would highly recommend talking to them if you're looking for great customer service, advice and results!

Mathew Stillone
Founder/Managing Director, Integrity Food Co.

Thank you to Max and the whole team! Your work is always of a high standard, professional and timely. I highly recommend Max and the team to any organisation needing IP support!

Anthea Thomas
Director, Hypnobirthing Australia

Excellent service, great result. We initially had issues with our trademark and called them to lodge a declaration to support the mark. Our mark was finally accepted and we believe this was only due to the thorough and detailed documents that were submitted to the trademark office. Great work!

Jason Morrisby
Founder/ Director, Mask Co.

Need help?

We work with businesses across Australia and from around the world. If you wish to meet with us in person, please contact our office.

Get In Touch

I'm interested in
Countries of Interest
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.