TRADEMARK COUNTRIES

Hong Kong offers an exciting export opportuniy for many Australian businesses. Protecting your brand with a Hong Kong trade mark registration is a crucial first step to building a strong foundation for longterm growth and success.

Why Register Your Trade Mark in Hong Kong?

A Hong Kong trade mark registration grants you:

• Exclusive rights nationwide to use your brand for your registered goods or services in Hong Kong.
• The legal tools to stop copycats and counterfeiters in Hong Kong.
• The ability to take action in Hong Kong Courts to enforce your rights.
• Border protection by recording your trade mark with Hong Kong Customs to stop counterfeit imports.
• The right to use the ® symbol within Hong Kong, showing that your brand is officially protected.

In short, a Hong Kong trade mark registration is a valuable asset for your business to own.

How the Process Works

We guide you through every step of the trade mark process in Hong Kong:

1. Search & Advice – We check if your brand can be registered and is clear to use in Hong Kong.
2. Application Filing – We prepare and lodge your application with the Hong Kong Intellectual Property Department (HKIPD)
3. Examination & Publication – We manage status updates, examiner reports, objections, and possible oppositions.
4. Registration – We provide you with the registration certificate and advise you on proper trade mark use in Hong Kong.
5. Renewal – We remind you when renewal is due each ten (10) years.
6. Ongoing Support – Our local attorneys in Hong Kong serve as your Agent on Record, ensuring you receive all official correspondence.

What You Should Know

• Use is important: While you don’t need to show use when filing, you must use your trade mark in commerce to keep it valid.
• Strict examination rules: The HKIPD carefully examines trade marks to avoid confusion with existing Hong Kong brands.
• Specifications: The HKIPD has strict rules around how goods and services must be described in trade mark specifications. Only ordinary commercial terms will be accepted.
• Foreign applicants: If you are outside of Hong Kong, you must appoint a local Hong Kong representative to file your application and receive all official correspondence on your behalf.

Why Work With Us

We specialise in helping businesses protect their brands internationally, including in Hong Kong. From the initial clearance search to long-term brand strategy, we make the process clear, efficient, and strategic so you can focus on growing your business with confidence.

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