IP SERVICE INTERNATIONAL protects CMY CUBES trade mark in over 14 jurisdictions worldwide

IP SERVICE INTERNATIONAL acted for our client in securing and coordinating trade mark protection for CMY CUBES across more than 14 jurisdictions worldwide, delivering a unified brand protection strategy for an international rollout.

Key Issues

Our engagement involved developing a jurisdiction-specific filing strategy to protect the CMY CUBES brand across key commercial markets, managing requirements of local trade mark laws, and ensuring consistency of scope, specification and brand presentation across multiple trade mark offices. This included navigating differing examination standards and procedural requirements while maintaining alignment with the client’s broader commercial objectives.

Outcome

By centralising the international filing and prosecution process, we enabled our client to efficiently secure enforceable rights in its core markets, reduce risk of fragmentation across jurisdictions, and establish a scalable foundation for future expansion.

This outcome demonstrates the value of a coordinated international trade mark strategy, particularly for brands with global ambitions, where early and structured protection can be critical to long-term brand value.

If your business requires international trade mark protection, please contact our Intellectual Property Lawyers at IP SERVICE INTERNATIONAL.

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