Success Stories

Trade Mark Rights

IP SERVICE INTERNATIONAL successful in requesting revocation of 'Bio Pack Australia' Trade Mark

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IP SERVICE INTERNATIONAL was successful in challenging the acceptance of the Bio Pack Australia (+Device) trade mark application no. 2201139, prompting the Registrar to reconsider acceptance due to a conflict with our client's earlier registrations.

Our client sought to prevent registration of a confusingly similar trade mark before formal opposition proceedings commenced, by leveraging the Registrar’s discretionary powers for revocation under the Trade Marks Act 1995 (Cth).

Key Issues

A third party had obtained acceptance of the trade mark Bio Pack Australia (+Device) in Class 17 for packaging goods. Our client held a long-standing portfolio of conflicting earlier trade marks in Australia, registered across multiple classes covering packaging and related goods, with priority dating back to 2009. Following acceptance of the later application, our client engaged us to assess whether the mark should ever have been accepted in the first place.

We prepared and filed a request for revocation of acceptance with IP Australia, submitting that the applied-for mark was substantially identical or deceptively similar to our client’s earlier registrations, and that the goods were the same or closely related. The submission addressed visual, phonetic and conceptual similarity, including the descriptive nature of the geographical term “Australia”, as well as overlap in trade channels and consumers for packaging goods made of rubber, paper and plastics.

Findings

IP Australia confirmed that, as a result of our request, the acceptance of the application would be revoked by the Registrar, requiring the applicant to respond if they wished to maintain acceptance.

Outcome

The Registrar's decision to revoke acceptance became final and the application lapsed. Our early intervention effectively disrupted the registration pathway of the applied-for mark and prevented the need for formal opposition proceedings.

This outcome highlights the value of early, tactical enforcement of trade mark rights. By acting promptly at the acceptance stage, our client was able to apply regulatory pressure, preserve its brand position, and avoid the time and cost associated with a full opposition.

Contact our Intellectual Property Lawyers at IP SERVICE INTERNATIONAL

All content is provided for general information only and does not constitute commercial or legal advice.

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I've been working with Max and the team for a number of years now. They have helped me with multiple trade marks, objections/challenges and advice around the technicalities of the law. I would highly recommend talking to them if you're looking for great customer service, advice and results!

Mathew Stillone
Founder/Managing Director, Integrity Food Co.

Thank you to Max and the whole team! Your work is always of a high standard, professional and timely. I highly recommend Max and the team to any organisation needing IP support!

Anthea Thomas
Director, Hypnobirthing Australia

Excellent service, great result. We initially had issues with our trademark and called them to lodge a declaration to support the mark. Our mark was finally accepted and we believe this was only due to the thorough and detailed documents that were submitted to the trademark office. Great work!

Jason Morrisby
Founder/ Director, Mask Co.

International IP Lawyers

Max Steinhausen
Managing Director
Max Steinhausen is our Managing Director and an experienced international Intellectual Property advisor. Max is admitted as Attorney-at-Law in Germany and Australian-Registered Foreign Lawyer in New South Wales.
Quentin Dequiret
Trade Marks Attorney
Quentin Dequiret is a dual-qualified lawyer and Australian Registered Trade Marks Attorney. Quentin is admitted in both France and in New South Wales and advises on all Australian and international trade mark, design and copyright matters.
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